Season 1 Recap

Where Kenya’s Culinary Journey Took Centre Stage

The Taste Off – Season One set a new benchmark for food entertainment in Kenya, blending culinary excellence, culture, competition, and storytelling into a nationally celebrated television experience.

Airing on Citizen TV and amplified across Royal Media Services’ digital platforms, the show travelled across Kenya, uncovering talent, flavours, and stories that truly represent the nation’s food culture.

A National Culinary Tour

Season One wasn’t confined to a studio — it was a journey across Kenya’s culinary landscape.

The competition travelled to multiple locations, each bringing a distinct cultural and visual identity to the show:

Nairobi – High-pressure elimination challenges and studio showdowns
Elementaita – Outdoor challenges focused on sustainability, local produce, and teamwork
The Coast – Seafood mastery, Swahili flavours, and deeply rooted coastal cooking traditions

Each destination added depth to the competition, connecting viewers emotionally to Kenya’s diversity through food.

Broadcast & Distribution

Season One was broadcast and distributed through Kenya’s leading media platforms, ensuring wide national reach and sustained engagement.

Aired nationally on Citizen TV
Supported by Royal Media Services’ digital platforms
Strategically positioned in a strong weekend programming slot, with repeat airings driving continued viewership

Viewership & Reach

Season One delivered exceptional performance across television and digital platforms, positioning The Taste Off as Kenya’s most impactful culinary competition.

Overall Performance

5 million+ viewers reached across TV and digital
14 partners and sponsors featured across the season
Established as one of Kenya’s most-watched weekend entertainment programs

Cumulative Reach

Saturday Main Show: 56.2 million cumulative viewers
Sunday Repeat: 55.3 million cumulative viewers
Combined Reach: 111 million+ total impressions

Average Viewership Per Episode

Saturday Main Show

Average: 4.23 million viewers
Peak: 5.13 million viewers (Episode 6)

Sunday Repeat

Average: 4.03 million viewers
Peak: 4.91 million viewers (Episode 6)

Combined Weekly Reach

8 million+ unique viewers

CHART

Audience Demographics

Age Distribution

25–34 years: Core audience (2.0M+ average per episode)
35+ years: Strong family appeal (1.8M+ average)
15–24 years: Steady engagement (~300K average)

RIGHT COLUMN – TEXT BOX

Gender Split

Male viewers: 55–60% of total audience
Female viewers: 1.3M–1.6M viewers per episode

CHART

Legacy of Season One

Season One established The Taste Off as:

A credible national culinary platform
A launchpad for emerging culinary talent
A valuable environment for sponsors and partners
One of Kenya’s most-watched weekend entertainment properties

It laid the foundation for bigger locations, deeper storytelling, stronger integrations, and expanded platforms in Season Two.

Season One set the standard.

Season Two raises the bar.

EXPLORE SEASON TWO

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